The Nova Wheel trade show video seen on the left is a no frills tell it like it is production. This humble video is not studded with impressive motion graphics, 3D effects or hypnotizing background music. It doesn’t have many views on You Tube, but it has one quality that makes one wonder if it may have been effective at the Trade Show.
This trade show video, which features the narration of Mark Haney, the sales manager for Nova Tech, seeks to tell the truth about the company product, and why its industrial drier is the best on the market. The content of this video consists of the sales managers straight forward explaining in detail why certain individual features of his product were superior to those of the competition. He does so without platitudes or generalities. Instead, with the help of the visual content he explains in specific technical language why his drier is sturdier and more efficient that the competition.








