One rainy day, while waiting for a taxi cab with a friend for almost an hour, she said, “I wish I had a phonebook directory on-hand so I can call every cab companies to send one and get us home.” On a second thought, she is right; if only there is a way of getting such information that can be useful whenever needed. Another incident happened with another colleague, wherein she missed the seasonal sale in one really good shop because she was not aware that the brand offers such discounts in that weekend. These situations are cases of losses for both my friends and the companies who could have earned more if only they have paid more attention in advertising their respective brands.



